Canadian Tire commercials have always had a flair of Canadiana to them -- as well they should, the country is in the name. Their newest commercial uses members of the UBC football team to show just how durable a polyurethane garden hose is.
The ad has familiar faces like Terrell and Marcus Davis, Callum Williamson, A. J. Blackwell and Dallas Yassinsky (among others) stomping the hose with cleats, bending it in ice baths and stretching it as far as it'll go, which should be pretty good exposure for the team. We just hope rivals don't use it to trash talk us in the future -- I can hear the "hosers" jokes already.