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Every few weeks or so, I’ll see a post on Facebook, hear a guy at a party or read some think-piece bemoaning small talk. It’s a shallow waste of time that stands in the way, apparently, of much deeper, more interesting conversation.

From humorous digs at the stress of student life to corporate marketing tactics to the recent meme-based rivalry between UBC and SFU, memes have become nearly synonymous with internet culture, and can be used and re-used for any purpose under the sun.

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